Online daters finding teams take pressure off

Released on = May 18, 2006, 10:18 pm

Press Release Author = DatingServices-Online.net

Industry = Entertainment

Press Release Summary = New Web sites aim to curb tension of solo courtship

Press Release Body = Donell Roberson had done his share of online dating. Like the
nearly 30 million other singles across the country who subscribe to services such as
Match.com or eHarmony.com, the 33-year-old spent hours viewing online profiles of
potential mates and exchanging e-mail messages before setting up a date.

By the time he actually met the women, though, the pressure to enjoy himself had
become too intense. And then there were the times when some showed up looking
nothing like their photographs -- and admitted they had used pictures of a cousin or
sister instead of themselves.

\"I don\'t have enough time as it is,\" said Roberson, a medical sales account
executive. \"I\'d get moody after spending all of that time e-mailing someone, and
then not have fun on the date.\"

Then Roberson heard about TeamDating.com, a new site that puts groups of friends
together for mixed socials. \"This sounded fun,\" Roberson said.

Like Roberson, other singles frustrated with typical online dating services are
increasingly turning to alternative \"socializing\" sites that send couples out on
double, even triple, dates, to relieve the tensions of going out one-on-one. The
main dating sites, responding to the shift, are also coming up with new strategies
to try to keep customers coming back for more.

Frustrated singles looking for love, or at least a bit of fun, continue to turn to
online dating services in greater numbers every year since the trend took off in
2001, when the market exceeded $100 million in the United States. During its peak
growth in 2002 and 2003, the online dating market grew by more than 70 percent each
year, reaching around $500 million, according to Jupiter Research, a market research
firm. But growth has slowed to about 7 percent for these sites, while sites such as
TeamDating.com or Meetup.com, another socializing site, are growing more quickly.

The new low-key singles sites, most aimed at people over 30, allow individuals to
join group activities or socials based on hobbies or interests. Other more loosely
organized noncommercial social-networking sites like MySpace have also become
extremely popular, especially among 15- to 34-year-olds.

Although the main dating sites haven\'t figured out an alternative to one-on-one
dating, the sites are more aggressively courting singles with free trials and new
sites designed to take some of the work out of the hunt for a partner. Match.com
recently introduced a spin-off site called Chemistry.com that, like eHarmony.com,
matches customers based on personality profiles.

After taking a 30-minute test designed to determine estrogen and testosterone
levels, among other factors, clients receive their personality type, with labels
like \"builder\" or \"explorer.\" If they\'re satisfied with the profile, Chemistry.com
then sends the client five matches who can be accepted or rejected. As soon as a
customer rejects a match, Chemistry.com sends another. Once the customer receives an
appealing match, he or she can send a \"hello\" message or an e-mail message to that
person.

Six months ago, Ray Doustdar, 33, and a friend launched TeamDating.com, where teams
of friends could register online and meet with other groups for dinner, drinks, a
movie or a ballgame. The site\'s membership -- consisting primarily of 25- to
35-year-olds -- didn\'t start to grow until about three months ago. Doustdar says
they now have 7,500 members, mostly in the Los Angeles area. They are stepping up
marketing efforts this summer to expand to big cities such as New York, San
Francisco and others listed on the Forbes list of \"Best Cities for Singles.\" (If
you\'re curious, the Raleigh-Durham area ranked fourth in the most recent Forbes
list. Charlotte came in at No. 33.)

Latest update on dating is prepared by Catherine Wegginton and brought to you by
http://www.datingservices-online.net

Web Site = http://www.datingservices-online.net

Contact Details = Contact Details

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